[BIZ] Microsoft vuole acquisire Activision Blizzard (2022-)

[Bluforce]

diobbonno questi lo sanno come funziona?!

No.

E infatti se Microsoft va fino in fondo secondo me ha buone chance di "vittoria".

[Buds95]

https://ec.europa.eu/commission/presscorner/detail/en/ip_23_2705

La Commissione Europea approva, con condizioni:

In particular, the Commission found that:

- Microsoft would have no incentive to refuse to distribute Activision's games to Sony, which is the leading distributor of console games worldwide, including in the European Economic Area ('EEA') where there are four Sony PlayStation consoles for every Microsoft Xbox console bought by gamers. Indeed, Microsoft would have strong incentives to continue distributing Activision's games via a device as popular as Sony's PlayStation.

-Even if Microsoft did decide to withdraw Activision's games from the PlayStation, this would not significantly harm competition in the consoles market. Even if Call of Duty is largely played on console, it is less popular in the EEA than in other regions of the world, and is less popular in the EEA within its genre compared to other markets. Therefore, even without being able to offer this specific game, Sony could leverage its size, extensive games catalogue and market position to fend off any attempt to weaken its competitive position.
Even without this transaction, Activision would not have made its games available for multi-game subscription services, as this would cannibalize sales of individual games. Therefore, the situation for third-party providers of multi-game subscription services would not change after the acquisition of Activision by Microsoft.

- The acquisition would harm competition in the distribution of PC and console games via cloud game streaming services, an innovative market segment that could transform the way many gamers play video games. Despite its potential, cloud game streaming is very limited today. The Commission found that the popularity of Activision's games could promote its growth. Instead, if Microsoft made Activision's games exclusive to its own cloud game streaming service, Game Pass Ultimate, and withheld them from rival cloud game streaming providers, it would reduce competition in the distribution of games via cloud game streaming.

- If Microsoft made Activision's games exclusive to its own cloud game streaming service, Microsoft could also strengthen the position of Windows in the market for PC operating systems. This could be the case, should Microsoft hinder or degrade the streaming of Activision's games on PCs using operating systems other than Windows.

e ancora

The proposed remedies

To address the competition concerns identified by the Commission in the market for the distribution of PC and console games via cloud game streaming services, Microsoft offered the following comprehensive licensing commitments, with a 10-year duration:

- A free license to consumers in the EEA that would allow them to stream, via any cloud game streaming services of their choice, all current and future Activision Blizzard PC and console games for which they have a license.

- A corresponding free license to cloud game streaming service providers to allow EEA-based gamers to stream any Activision Blizzard's PC and console games.

[Bluforce]

Cioè vogliono che se io compro "Diablo" poi devo poterlo giocare in streaming dove mi pare?

Mi sembra cosa sensata.

[Buds95]

Cioè vogliono che se io compro "Diablo" poi devo poterlo giocare in streaming dove mi pare?

Mi sembra cosa sensata.

Sono condizioni fantascientifiche oggi. Ma magari la Commissione ci ha visto lungo per sdoganare una pratica pro-consumatore in futuro. Speriamo.

[Bluforce]

Sono condizioni fantascientifiche oggi. Ma magari la Commissione ci ha visto lungo per sdoganare una pratica pro-consumatore in futuro. Speriamo.

Esattamente.

Interessanti anche le conclusioni sulla concorrenza.

[Buds95]

https://twitter.com/BradSmi/status/1658126474543607808

La "risposta" del presidente di Microsoft sembra entusiasta. Le avrà lette entrambe, le condizioni?

[3cod3]

Mi sembrano condizioni sensate sinceramente.

[Bluforce]

Mi sembrano condizioni sensate sinceramente.

E se possibile rende ancora più ridicola la decisione dell'UK.

[Buds95]

E se possibile rende ancora più ridicola la decisione dell'UK.

Che non molla
https://twitter.com/CMAgovUK/status/1658131200181952516

[Blasor]

Io ad un certo punto mi perdo, onestamente.
Il cloud è la console unica e non me ne sono mai accorto?

[AntoSara]

Quindi per la UE requisito essenziale è che i giochi siano resi disponibili per tutti i competitor di servizi cloud.. che non esistono 

(Esisteranno mai? )

[Bluforce]

Che non molla

Mi sembra una risposta dettata da un certo quantitativo di coda di paglia.

Cioè questi si son sentiti in dovere, a pochi minuti dalla decisione UE, di intervenire per ribadire che hanno fatto bene a non approvare.
Appunto, coda di paglia.

[Bluforce]

Scusate il secondo post. Copio e incollo dal Financial Times:
One EU official suggested that the CMA had "overstated" Microsoft's share of the cloud game streaming market, suggesting that the 60 to 70 per cent estimate stated by the UK regulator in its final ruling included many subscribers to Microsoft's Game Pass subscription service who do not actually use the cloud gaming features of the product.

Lo sapevo io che avevano contato pure quelli
https://www.ft.com/content/5c5cc937-8209-4648-892a-ed74c37d4240

[AntoSara]

Però volendo spezzare una lancia per la CMA... il fatto che non usino il cloud gaming non vuol dire che non lo facciano in futuro (a maggior ragione pagando già oggi per il servizio).

[Turrican3]

Le avrà lette entrambe, le condizioni?

Deve averle lette per forza perchè c'è scritto che è una proposta di Microsoft!